Saturday, May 4, 2013

Sharing Your Story Yesterday, Today and Tomorrow with Close To My Heart

I celebrated two years with Close To My Heart this month and was reaffirmed in my decision to join with this crafting company yet again this week.  For those in the paper crafting and scrapbooking world two major companies declared bankruptcy making the crafter and storyteller in me wonder is this hobby dying?  I hope not for so many reasons but the main one is my love for reading and sharing personal and true stories!

wrote this article as a response - yet another reason why I love Close To My Heart!


Creativity: Now and Always


Within the past month, paper crafters have heard and seen some hard news—well-known industry names have announced bankruptcy or removed their scrapbooking lines. It may leave many wondering what the future is for our beloved pursuit of memory keeping and creativity. As the CEO and Founder of Close To My Heart, I have many thoughts on the topic and wanted to share a few with you.

First off, preserving our memories is NOT a fad. It's one of the most important things we do in our journey here on earth, and it's as key as breathing and as sustainable as family. In the past few years, we have seen scrapbooking come into the spotlight and many flocked to set up shop and design products to capitalize on it. While we at Close To My Heart have welcomed the focus on scrapbooking over the past few years, we know that even when the hubbub fades, the core and relevance underneath the hype remains. I have been in the industry for nearly 30 years—LONG before it was "trendy"—and plan to be in this essential industry for decades to come.

Because Close To My Heart will be here for the long-term, we have run our business differently than many others. We are not leveraged to the hilt or financed by outside investors. I have always believed in organic, cash-based growth, and the simple provident rule of spending less than I earn. It's a principle I've applied to business and it's ensured that Close To My Heart operates profitably. We have been profitable month after month, year after year. Our credit rating is excellent, and this protects our commitment to delivering a wealth of diverse, beautiful products at competitive prices while providing secure commission checks for our Consultants, employees, and vendors.

Second, yes, the industry is changing. I welcome and embrace that! In my 30 years in business, I have seen many changes and they almost always yield fresh directions, new products, and a new crop of crafters. Change always brings opportunity! I have long said that as long as little girls are born with hands, they will want to create. I am grateful to be a part of such an important contribution to society and know that this will continue.

Ultimately, I invite everyone—whether you are an existing Consultant or customer, a past purchaser, or even if you have never purchased a Close To My Heart product—to get to know us again for the first time. Close To My Heart is strong. Papercrafting, memory keeping, and creativity are more important than ever before and we provide unique, diverse products for every style and ability of crafter.  Close To My Heart is committed to scrapbooking, and if it's a passion you share, then YOU ARE WELCOME HERE. 


So my friends keep on telling your stories, keep on sharing your memories and keep on creating.  For I firmly believe that all people (male or female) were made to create - happy crafting!

Creatively Yours,  
Elizabeth

National Scrapbooking Day Celebration Sale (Today Only - May 4, 2013)
Free gifts with orders, discounts at certain times throughout the day, and one person will get their order FREE!



Elizabeth Mindemann alwaysdeeper@hotmail.com www.ejoym.blogspot.com
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